Over thousand postcards with a messages and taglines Badbu Gujarat Ki were sent to state tourism’s brand Ambassador and Actor Amitabh Bachchan today.
Postcards were sent by Dalits as part of a campaign against atrocities that they face in the home state of Prime Minister Narendra Modi.
The punchline of the campaign is a parody of the Tourism Department’s famous television advertisement “Khushbu Gujarat Ki (scent of Gujarat)” featuring the megastar.
Convener, Jignesh Mevani of ‘Una Dalit Atyachar Ladat Samiti’ claimed that hundreds of carcasses of cows are rotting in the state and Dalits want Mr. Bachchan to come and “enjoy the stench of Gujarat”.
The protest was conceptualized against thrashing of Dalits for allegedly skinning a dead cow.
He said, “We have started this campaign from Kalol, where at least 1,100 Dalits sent one postcard each to Bachchan. All the postcards bear a common printed message which urges him to visit Gujarat and sniff the stink coming out of cattle carcasses, as Dalits have stopped disposing of them as part of their protest against atrocities in Una”. Added, “We have given up disposing of the carcasses. Hundreds of cows are lying dead and stinking all over the state. Now that we have given up disposing of dead cows, we are inviting Bachchan to come here, spend some time and enjoy the ‘Badbu Gujarat ki’ “.
Mr. Mevani also claimed that a team of Dalit leaders would also visit Mumbai to hand over one such postcard in person to Mr. Bachchan.