Apple CEO threatened to drop Uber’s App over iPhone tagging, Uber’s CEO surrendered in showdown

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As per a recently released report, Apple CEO threatened to drop Uber’s App over iPhone tagging, Uber’s CEO surrendered in showdown. Apple CEO Tim Cook had reportedly warned Uber CEO Travis Kalanick in 2015 for not following the App Store guidelines.

Apple discovered that Uber was flaunting privacy guidelines of the iPhone maker. Uber was intentionally leaving digital ‘fingerprint’on iPhone devices where the Uber app was deleted.

Uber had started the practice of leaving digital fingerprint on iPhones to protect itself against “account fraud” as reportedly some drivers in China scammed Uber with stolen iPhone devices.To halt the activity, Uber invented a software through which iPhones were assigned a persistent identity with a small code, called fingerprinting. This helped Uber identifying and tagging iPones.

Apple CEO Tim Cook summoned Uber chief Travis Kalanick for a personal meeting in Apple’s headquarters, where Apple CEO threatened to drop Uber’s app out of the App Store if Uber did not stop this immediately. Faced with a loss of millions of drivers, Travis Kalanick, was forced to back down.

In contradiction to the above report, Uber has reportedly issued a statement that it does not track individual users. Uber stated “We absolutely do not track individual users or their location if they’ve deleted the app. As the New York Times story notes towards the very end, this is a typical way to prevent fraudsters from loading Uber onto a stolen phone, putting in a stolen credit card, taking an expensive ride and then wiping the phone-over and over again. Similar techniques are also used for detecting and blocking suspicious logins to protect our users’ accounts. Being able to recognize known bad actors when they try to get back onto our network is an important security measure for both Uber and our users.”

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