How to understand the Brand and Culture of the prospective employer

Understanding the company brand and culture of the prospective employer proves to be an important factor if you want to increase your chances of selection or clearing the interview. Company culture shows the true personality of a company. It defines the work environment in which employees work. The brand building is directly related to the performance of the employees. Company culture includes elements like work environment, company mission, business goals, ethics, goals etc.


Here are some of the pointers for assessing the brand and culture of the prospective employer during the job search:


1. Check out the company website


Company website gives a fair idea about the company’s culture. You can look for relevant information under About Us section. This often gives a description of the company’s mission and vision. Some company websites also have testimonials or stories from employees, which can be a useful way to evaluate the work culture.


2. Branding Related Activities


The branding related activities also give a fair picture about the prospective employer. The branding approach and execution goes a long way in deciding whether the prospective employer invests its time and resources in building branding culture or not.


3. Do Your Homework


It is important to be effective in your research-related skills. Beyond looking at the company website, you can also check out a large number of online resources that provide details on the company brand and culture. Websites like Glassdoor provides collective feedback of the reviews written by employees. Publications and websites like Business Insider also create annual lists of organizations on the basis of best company culture.


4. Ask Among Your Personal and Professional Connections


This is the time when you need to seek help from your personal and professional connections. If you know someone who works in a company you are applying or interested in, take out time to discuss with them and learn more about the company. You can also check out websites like LinkedIn where you can connect easily with your professional connections.


5. Ask the Right Interview Questions


When prompted to ask any questions you may have, go ahead and ask questions relevant to your job profile and growth chart. Also, add if you like some particular employee policy or any particular brand activity of the prospective employer so that they know that you have done some homework before appearing for the interview and are genuinely interested in joining them.


To Sum Up things

We have listed some of the points on which prospective employer company can be judged by an employee. Jobs are not meant about the hefty paycheck, it is important for both the employee and the employer to make sure there is a good fit. So make a wise decision as it will impact your professional growth in the longer run.


Recommended Reading: Female Employees – Always keep these in mind when changing a Job


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