The Indian Premier League or IPL has changed the way cricket is played in India and added to this has also brought in huge scope for the Entertainment and Media industry as well.
IPL was conceptualized by the then BCCI vice-President Lalit Modi as a competitive response to the Indian Cricket League (ICL).
It was, of course, a sure shot hit initiative as Cricket and its association with the Indian emotions is writ large on the faces of the common mass. People religiously worship cricket and this trend has been going on for years now. It is definitely more than just a game, where the cricketers are regarded as demigods and factually worshipped by the common man.20-20 cricket become popular among Indians after India won the T20 world Cup in 2007 and IPL since then has been cashed on the craze.
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The IPL works on a franchise-system based on the American style of hiring players and transfers. These franchises were put for auction, where the highest bidder won the rights to own the team, representing each city. The same format is followed by the English Premier League and the National Basketball League of the US. With the addition of corporate megabucks, Bollywood’s glamour and fascinating frequent music proved that the cricket will never be the same again.
The time frame for IPL matches is 4 hours. This is fast and exciting and tends to hold people back to their seats unlike long matches held previously.
The more united the sport, the more successful it is and because it has a potential mass audience, IPL attracts opportunities for marketing and communications especially from Advertisers and Sponsors.
Each Member of IPL is responsible for marketing his team to get them as much large fan base as possible. Having a huge number of fans results in more earning for the team; in the form of match, tickets bought as also the merchandise & collectibles. The team with the largest fan base generally ends up with the most money in their pocket.