Smriti Irani, Union Cabinet Minister of Textiles, has started a new trend on Twitter with hashtag #IWearHandloom on Monday in support of Indian weavers.
To encourage and support Indian weavers, the minister shared a picture of herself dressed in a handwoven saree. She also urged people to follow the trend, share pictures of themselves in Handloom textile and tag five friends.
Ms. Irani Tweeted “Indian handlooms symbolize India’s heritage & culture. Wear it to carry on our rich tradition and support 43 lakh weavers & their families.”
She also quoted on her Facebook handle saying –“The handloom industry is among the top employment generators in India after agriculture. More than 43 lakh weavers and allied workers are engaged in it, 78% of them being women.
#IWearHandloom is a campaign to show support to a community which weaves the diverse fabric of our nation’s rich heritage and bring international fame to our nation. It is a tribute to women who contribute to 15% of cloth production in India and 95% of world handloom production, it is saying thank you for their hard work and dedication for keeping our traditions alive.
I support Indian weavers, here is my #IWearHandloom look – Handwoven silk from Bihar. To show your support, upload a photo wearing handloom with #IWearHandloom & tag at least 5 friends to upload his/her photo as well.”