What do you need to become a SEO Executive?

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SEO Executive


What does an SEO Executive do?


The role of Search Engine Optimization (SEO) executive has seen a drastic improvement over the years. At one time, the SEO executive was involved in undertaking small responsibilities and was focussed on things like basic keyword search, on-page keyword targeting, checking the duplicate content etc. Now the role has become more evolved, where apart from the above basic functions, SEO executive helps bringing in more traffic to the site i.e. number of visitors accessing the website. The work involves using various techniques such as using different social media platforms like Facebook, Twitter, Linkedin, YouTube, Pinterest, Instagram etc. for the promotion of business and products and keep increasing followers on all these platforms, benchmarking, getting backlinks for the website, creating


How to get started as a SEO Executive?


You can start your career as a SEO executive by learning the required skills through a course in Search Engine Optimization. A complete course in Digital Marketing will help to a great extent. Although graduation is not necessary, but studying a degree course with subjects related to Marketing, Business will help, generally a BCA is recommended. SEO executive can work either as freelance or full time. The average salary of SEO executive varies from company to company and from one individual to the other.


What are the essential skills required as a SEO Executive?


The essential skills required as an SEO Executive are:

  • A course in SEO.
  • Experience in tools such as Google Analytics and Google Webmaster
  • High-quality copywriting and analytic skills
  • Excellent time management skills and ability to prioritize work
  • Experience in web technologies like HTML, PHP, JavaScript etc.
  • Commitment to learning new tools and technologies


To sum up, things, while there is a lot of competition, the SEO sector is positively growing in the right direction. With the growth of online businesses, SEO sector offers growth opportunities for qualified SEO professionals. They will always be in demand but they need to keep updating themselves with the latest trends, techniques, and technologies.


Recommended Reading: What do you need to become a Business Development Professional?


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