Baba Ramdev on announced that we would soon launch “Swadeshi” jeans for the youth of the country. He said he is looking forward to expand his business into the garment sector and will launch “indianized” jeans. He also intends to compete in international market.
This is his attempt to put an end to the dominance of Multinational brands that have been capitalising Indian market since decades.
He said, “Patanjali’s plans involve getting into the garment sector, especially ‘Swadeshi’ jeans that the youth of the country are demanding. It also wants to enter edible oils and home products like toilet cleaners. There’s a huge vacuum in the market for quality products and Patanjali enjoys enormous public loyalty that ensures success for all our products”. He added, “When we want Indians winning medals in sports, why can’t we develop the same spirit in economic pursuits and excel in businesses on our own? My fight is against foreign companies trying to take over our economy”.
Ramdev also said he will launch Patanjali products globally and decided to set units in Nepal, Bangladesh and Few African nations.
“We’ve set up factories in Nepal and Bangladesh and are now approaching African nations. Profits earned would be used in those countries for development, and won’t be ploughed back to India. Our products have reached the West Asia and are popular even in countries like Saudi Arabia,” Ramdev said. He also added he is planning to cater to rich countries like the United States and Europe through exports of his products.
“Swadeshi jeans will be Indianised jeans in style, design and fabric. Our jeans for women will be loose so that they comply by Indian cultural norms and also comfortable for them. Indian families will find our swadeshi jeans concept very comfortable, ” Acharya Balakrishna said.