Latest Swachh Bharat Abhiyan campaign video #Don’tLetHerGo has been released to spread the message that has been in our culture, traditions, and textbooks since ages stating “Cleanliness equals to godliness”.
The video that is going viral features familiar faces like Isha Kopikar, Omkar Kapoor and Ravi Kishan. And then there’s Amitabh Bachchan lending his voice to propagate this message of civic responsibility.
It is believed that the Hindu goddess of wealth and prosperity, Lakshmi, likes to stay in places that are neat and clean. The campaign video stresses that devotees who desire to seek her blessings should not invite her wrath by dirtying their surroundings.
Check out the video here: