Ever wondered why there are organised and promoted some mega events and fests in the big cities of a country. The intention is not always to mint money but a far-sighted perspective is kept in order. Find out why is it socially relevant to conduct and organize such events and the mechanics behind them.
Consider any prominent city of India; there is a rising trend of events or fests being organised at regular intervals. These activities have gone on to become very popular. However, why is this so, what is the relevance of these events for a city and its identity? Why has it become important for cities to be ‘eventful’? It seems like that; there is a strong correlation between city development and cultural events. Take the capital of India for instance, the ‘upcoming cultural events in Delhi’ have always witnessed a massive craze amongst the residents.
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The events of festivals create, manage and shape of the city. The creation of such celebrations, shows, exhibitions, fairs and championships and the promotion is a critical component of an urban development strategy. This concept has gained wide popularity and acceptance over the years across the globe. Every city is worthy of planning and producing events, and these festivals go on to become the dominant element of the urban economy. Therefore, from now on whenever you see upcoming cultural events in Delhi view it from a different eye and opinion.
These festivals and events add an intangible component to the physical culture of the city, providing a scenario in which human interaction over the fabric of a culture is possible. Superficial it might seem initially, the promise of shared experience is unparallel. It has taken a new meaning in the postmodern society, making it an essential skill in itself but also an integral element of the individual and group identity.
In the last few decades or so, we saw a progressive transformation of urban space from productive functions to consumption and performative uses, and in the light of this, many cities in India may have taken this concept a little further making itself identified as ‘eventful cities’ or the ‘festival cities’. Many cities in India are now gleaming with the identification that stems from the festivals and events that are organised around the year. These events and festivals are becoming a significant tool through which a city can create its identity or form a new one.
As India, learns the way to redefine our cities and its communities, these festivals and events are now a new source of identity and create unique social cohesion. In these scenarios, these cultural events are no longer constrained to culture but also act as a revitalising force for urbanisation. It is like moving creativity to the centre stage of urban agenda. This vision is in alliance with the emerging models of development that focuses on creativity, innovation and entrepreneurship.
With this perspective, the upcoming cultural events in Delhi and other places in India altogether draw immense significance. The multicultural cities of India, need activities like these to blur the cultural boundaries and promote communication amongst the different members of the community. It also increases appreciation of the diversity of culture that exists in the city. The intercultural approach goes beyond respect and equal opportunities for all but also facilitates exchange between people of different cultural backgrounds.