What does a Digital Media Specialist do?
Digital Media Specialists possess unique skills to manage end-to-end digital projects focussing on Internet Marketing, video production, designing digital and social media campaigns and social media. Digital Media specialists develop content to be used within multimedia platforms. The digital media specialist uses design and technology related skills to good effect while developing content. The content is produced for:
- Video Games
- Audio and special effects
The software’s used by digital media specialist to produce engaging content include Dreamweaver, Flash, and InDesign. The development of web-based content is also taken care by them. They are an integral resource in most of the industries as it a key profile.
Here are some of the other key responsibilities:
- Increasing social media presence
- Stay up-to-date with digital media trends
- Work closely with different stakeholders to ensure brand consistency, promotion and public relations
How to get Started as a Digital Media Specialist?
Sound knowledge of design skills and technology is required for this profile. An individual can get entry level employment in this field with a certification or associate degree. Earning a bachelor’s degree is the most common academic path to get things started. You can either work as freelance or full-time resource depending on your requirements and preferences. The entry level professional must possess computer troubleshooting skills and familiarity with software’s like Dreamweaver etc. If you are having good experience in design/technology domain and have the out of box approach to visualize things, then this profile will surely excite you. Individuals with experience in this field and bachelor’s degree can become team leaders in digital media. They can work for big digital media firms which offers great growth prospects. The projected job growth for digital media specialist show a sharp rise in coming years.
What are the essential skills required as a Digital Media Specialist?
The essential skills required as a digital media specialist:
- Solid knowledge of software tools like Dreamweaver, Photoshop etc.
- Sound verbal and written communication skills
- Multitasking and ability to perform under tight deadlines
- Web design or animation knowledge
- Experience with visual communication principles
- Sound analytical skills
To sum up things, digital media specialists are required both in non-profit and corporate environment to get things done. With the ever-growing e-commerce industry, there is going to be enough scope for Digital Media specialists.
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