Why is National Tourism Day Celebrated – India has a rich heritage and vast culture. It is a big country with different landscapes and climates. From the snow-peaked mountains in the north to the beautiful coastal line in the south, India is full of nature’s beauty. There are thousands of historical monuments, parks, and places in India.
On 25th January, India celebrates National Tourism Day to promote tourism in the country. The day highlights the importance of the tourism sector, the beauty of the country, and encourages people to support tourism in the country.
A tourist traffic committee was formed in independent India with offices in Delhi and Mumbai. Later, the offices were setup in Chennai and Hyderabad as well. After seeing the success of the committee and realising the importance of tourism, a separate department was formed in 1958. The department was responsible for maintaining tourist places. The department was overlooked by the ministry of transport and communication.
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Importance of Tourism
Tourism contributes significantly to the economic growth of the country. It also strengthens the bond between communities and countries. Tourists from foreign countries bring in foreign exchange for the country.
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The tourist place benefits immensely from tourism. Tourism opens up various business and financial aspects for people residing in and around tourist places. It also provides an incentive for maintaining the place.
Tourism also provides promotion of the country on the world stage. It helps in promoting the culture and values of the country globally.
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National Tourism Day
The National Tourism Day is celebrated on 25th January. The program extends up to 1 month. During this period, various programs and seminars are conducted in the country to promote and develop tourism in the country.
Every year a theme is decided for the day and programs. However, the theme for this year has not been announced yet. In 2020, the them was ‘Dekho Apna Desh.’ The theme was kept in view of the COVID pandemic, encouraging people to visit tourist places in the country itself.
The program also focuses on improving job prospects in the tourism sector. Various seminars are held to guide students into different tourism courses and develop a career thereof.
The following job roles are available in the tourism sector:
- Travel agent
- Tourism guide
- Airlines staff
- Tourism managers
- Transport officers
- Travel agency coordinator
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Several advertisements and promotion campaigns are run in India to promote tourism. Different states also run their separate campaign to promote tourism in their states. Incredible India is a campaign launched to promote and develop tourism in India. The campaign highlights the culture and heritage of the country. Bollywood celebrities Aamir Khan and Amitabh Bachchan were earlier made brand ambassadors of the campaign. ‘Atithi Devo Bhava’ was a campaign under this initiative, which was promoted by Aamir Khan.
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